PDF / Epub ☃ The Catalyst Author Jonah Berger – Shiningweb.info

The Catalyst From The Author Of New York Times Bestsellers Contagious And Invisible Influence Comes A Revolutionary Approach To Changing Anyone S Mind Everyone Has Something They Want To Change Marketers Want To Change Their Customers Minds And Leaders Want To Change Organizations Start Ups Want To Change Industries And Nonprofits Want To Change The World But Change Is Hard Often, We Persuade And Pressure And Push, But Nothing Moves Could There Be A Better Way This Book Takes A Different Approach Successful Change Agents Know It S Not About Pushing Harder, Or Providing Information, It S About Being A Catalyst Catalysts Remove Roadblocks And Reduce The Barriers To Change Instead Of Asking, How Could I Change Someone S Mind They Ask A Different Question Why Haven T They Changed Already What S Stopping Them The Catalyst Identifies The Key Barriers To Change And How To Mitigate Them You Ll Learn How Catalysts Change Minds In The Toughest Of Situations How Hostage Negotiators Get People To Come Out With Their Hands Up And How Marketers Get New Products To Catch On, How Leaders Transform Organizational Culture And How Activists Ignite Social Movements, How Substance Abuse Counselors Get Addicts To Realize They Have A Problem And How Political Canvassers Change Deeply Rooted Political Beliefs This Book Is Designed For Anyone Who Wants To Catalyze Change It Provides A Powerful Way Of Thinking And A Range Of Techniques That Can Lead To Extraordinary Results Whether You Re Trying To Change One Person, Transform An Organization, Or Shift The Way An Entire Industry Does Business, This Book Will Teach You How To Become A Catalyst

About the Author: Jonah Berger

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious Why Things Catch On and Invisible Influence The Hidden Forces that Shape Behavior.Dr Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on He s published dozens of articles in top tier academ

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